Normal SMS Gateway Route :
Normal Gateways are generally used for marketing purpose and sending non-critical bulk messages. Its very cheap when compared to Priority Gateways and ideal for sending bulk promotional messages and non-critical informal messages.
Priority SMS Gateway Route :
Priority Gateways are used for sending real time critical messages which needs to be delivered instantly like Share Market Buying/Selling Tips, Sending Verification code from website in order to login, Sending high security transaction code to customers in banking & financial sectors and suitable for all business sectors which demands instant delivery. Priority Gateways are little costly than Normal Gateways’s
Technical Difference between Normal & Priority Route.
Marketing Route :
Shared limited TPS Connectivity with General Queue System. (Max. Time Taken to deliver as per SLA – Within 6 Hours)
Normal Route :
Shared 500 TPS Connectivity with Queue System. (Max. Time Taken to deliver as per SLA – Within 50 mins)
Priority Route :
Dedicated 100 TPS Connectivity with Clustered Load Balancing and Dual routing Technology. (Max. Time Taken to deliver as per SLA – Within 5 mins)