Transactional Sender ID and Templates – Transactional SMS Gateway Route India
Transactional Sender ID:
Example of sender id : LM-ICICIB or DM-HDFCBK, etc
Transactional Sender ID Regulation
- Needs to be approved by SMSC and governing authorities
- Should be related to Company or Service
- Length of sender id should be exactly six (6)
- Only Alpha (A to Z) characters are allowed
- Only UPPERCASE characters are allowed (ALL CAPITAL)
- No Special characters including space or hypens are allowed in Sender ID
- Registered Services
- Registered Companies
- Registered Banks & Financial Institution
- Insurance Companies or Agents
- Credit Card Companies
- Payment clearing Houses
- Payment Gateways
- Registered Education Institutes
- Travel agencies (Ticket details)
- Stock Market Alerts (Only to subscribed customers)
- E-Commerce website sending response to ecommerce transactions made by their customers
- Example of SMS : Dear Suresh, Your AXIS bank account XXXX1234 is debited with 1000 INR on 22-11-2014. Your current Bal is 50000 INR. – AXIS Bank.
- Example of Template (To be requested for approval): Dear #field1#, Your AXIS bank account #field2# is #field3# with #field4# INR on #field5#. Your current Bal is #field6# INR. – AXIS Bank.
- Templates can have both dynamic and static contents ex. customer name, balance amount, etc.
- The contents within the hash tags #field1# can be changed.
- Only 30% of sms content can be variable.
- Allowed to add multiple sms templates.
- All Templates Needs to be approved by SMSC and governing authorities.
- Templates are recommeded to reveal the Company/Service name like “AXIS Bank” anywhere in content.
- Templates should not be promotional/marketing in nature example – (wishes,offers,promo codes etc)
- Change of character in static content even a single character will block the sms from broadcasting